Which statement describes modern shopping behavior?

  • People are buying more often, and more items each time.
  • People are buying less often, but more items each time.
  • People are buying more often, but fewer items each time.
  • People are buying less often, and fewer items each time.

The correct answer is:

  • People are buying more often, but fewer items each time.

The retail landscape is changing quickly. People are purchasing more often, but buying less each time. They are also less loyal to specific retailers.

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