What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

  • Consumers are more likely to remain loyal to a previous or popular brand.
  • Consumers are buying from whichever platform or brand gives the best experience.
  • Consumers are buying less frequently from brands with high ratings.
  • Consumers are buying less frequently outside of office hours.

The correct answer is:

  • Consumers are buying from whichever platform or brand gives the best experience.

The proliferation of mobile apps and the increase of new surfaces and screens have fundamentally changed how consumers shop. Consumers are buying from whichever platform or brand gives the best experience. That’s why increase in mobile apps, screens, and other surfaces has changed.

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