Susan is the marketing director for a chain of bakeries that make artisanbread. She recently did a photoshoot of the company’s line of breads, and islooking for an online advertising solution to promote their brand.Why are Showcase Shopping ads the right choice for Susan?

  • They appear as full-page ads when a potential customer uses the phrase “artisan bread.”
  • They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.
  • They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.
  • They generate discount codes as a potential customer clicks a photo.

The correct answer is:

  • They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.

Showcase Shopping ads the right choice for Susan because they give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy. Susan can shape the experience that shoppers have as they search forartisanbreads.

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