Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?

  • By showing price-comparison charts that illustrate their bread’s value to potential customers.
  • By presenting splash ads that will dominate a potential customer’s screen.
  • By distributing discount coupons for bread to potential customers.
  • By presenting a selection of their artisan breads to potential customers.

The correct answer is:

  • By presenting a selection of their artisan breads to potential customers.

Susan, a marketing director for a chain of bakeriescan use Showcase Shopping ads to present a collection of artisan bread to shoppers who search on Google.By curating her artisan bread images and copy, Susan can shape the experience that shoppers have as they search for product categories or brands that she carries.

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