Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?

  • A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.
  • A brick-and-mortar location that supports in-store purchases and features the artisanal product story.
  • Curated lifestyle images and creative copy to set her products apart from thecompetition.
  • An exciting discount coupon promotion that will attract high volumes of onlinetraffic to her company’s website.

The correct answer is:

  • Curated lifestyle images and creative copy to set her products apart from thecompetition.

To create a successful Showcase Shopping ad Susan, need toCurated lifestyle images and creative copy to set her products apart from the competition. By curating her lifestyle images and copy, Susan can shape the experience that shoppers have as they search for product categories or brands that she carries. 

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