Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?

  • When an ad is placed in multiple locations throughout search results.
  • When they’re better informed prior to opening the ad.
  • When an ad features an animated product image gallery.
  • When a business’s ad is the only one to appear in search results.

The correct answer is:

  • When they’re better informed prior to opening the ad.

Shoppers are more likely to complete a purchase on your site if they’re better informed before opening the ad. You can increase the quality of your leads by featuring product information directly in your ads.

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