OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads would benefit OfficePlus?

  • By extending their reach beyond print.
  • By providing additional customer support.
  • By adding bulk to their existing weekly mailer.
  • By increasing their per-transaction sales.

The correct answer is:

  • By extending their reach beyond print.

The one-way Local Catalog ads would benefit OfficePlus is by extending their reach beyond print. OfficePlus need to use the same creatives (image and text) and product selection that were used for print ads.

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