OfficeKing is a well-established business that’s been running print ads fortheir office-supply store for years. Their CEO, Xin, is exploring thepossibility of expanding into online advertising. He asks you to provide acomparison of traditional print ads and Local Catalog ads.What’s one distinguishing feature of Local Catalog ads?

  • They’re published on 100% recycled materials.
  • They enable OfficeKing to measure store visits.
  • They use the consumer’s name throughout the ad.
  • They encourage customers to call OfficeKing, rather than visit.

The correct answer is:

  • They enable OfficeKing to measure store visits.

One distinguishing feature of Local Catalog ads is that they can enable OfficeKing to measure store visits. Office King can Monitor and improve the performance of their ads with precise and real-time store visit data.

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