Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)

  • Expected revenue for campaigns at various costs
  • The average age of consumers viewing each specific product
  • Benchmark data for comparisons across the competitive landscape
  • The number of clicks for each specific product

The correct answers are: Benchmark data for comparisons across the competitive landscape and The number of clicks for each specific product

Julia owns a used video game store. She’s been using google shopping ads for a few months. She can now use benchmarking data to get insights into your competitive landscape.

She can monitor how her products are performing at many levels of granularity. She can see how many clicks a specific item got just by filtering her product view – no new product groups needed.

This data helps Julia to continue optimising the performance of her shopping campaigns.

Leave a comment

Your email address will not be published. Required fields are marked *