How do Smart Shopping campaigns use automated bidding and placements,and machine learning to show a variety of the most relevant ads acrossGoogle networks to potential customers?

  • By making suggestions for image styles and context-tested image frames.
  • By testing different combinations of text and images.
  • By collecting customer review data following site visits.
  • By testing different font styles and colors for specific product types.

The correct answer is:

  • By testing different combinations of text and images.

Product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. Google’s system will pull from product feed to test different combinations of images and text. Smart Shopping campaigns will show the most relevant ads to audiences across Google networks.

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