How can running a Local Inventory ad increase your return on investment (ROI)?

  • By advertising your store’s address and its offerings on the radio.
  • By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.
  • By A/B testing potential new logos and tracking which is most effective.
  • By bringing online shoppers into your brick-and-mortar store.

The correct answer is:

  • By bringing online shoppers into your brick-and-mortar store.

Running a Local Inventory ad increase your return on investment by bringing online shoppers into your brick-and-mortar store. Local Inventory Ads show your products and store information to online shoppers who are nearbyyour brick-and-mortar store. Primary purpose of this ad format is to bring consumers to your brick-and-mortar stores to complete a purchase.

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