Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?

  • To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
  • To engage potential customers who make local intent queries regarding pianos.
  • To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
  • To engage potential customers who make long-tail queries regarding pianos.

The correct answer is:

  • To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

Greg will use a Showcase Shopping ad for his company, Keys & Strings, that makes custom pianos. It will help to engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it. Showcase Shopping ads allow Greg to engage customers early in their purchase journey, when they’re discovering where to buy pianos.

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