Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

  • Her ad’s minimum required return on investment (ROI)
  • Her cabinet’s attributes, such as price
  • Her ad’s preferred cost-per-click limits
  • Her schedules for when cabinets can be delivered

The correct answer is:

  • Her cabinet’s attributes, such as price

Shopping campaign will use Her cabinet’s attributes, such as price from her Merchant Center feed to place Gina’s ads. Shopping ads use Gina’s Merchant Center product data — not keywords — to decide how and where to show her ads.

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