George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?

  • Smart Shopping campaigns can buy a permanent ad slot on a website.
  • Smart Shopping campaigns automatically produce long-term profit estimates.
  • Smart Shopping campaigns can be set with a target return on ad spend.
  • Smart Shopping campaigns have an unlimited potential spend each day.

The correct answer is:

  • Smart Shopping campaigns can be set with a target return on ad spend.

If George has a minimum return goal for his campaign and worried the spend won’t provide the income he needs, he can also set a target return on ad spend (ROAS) to influence how Google sets bids and deliver ads. Smart Shopping campaigns can be set with a target return on ad spend.

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