Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign.How can Smart Shopping campaigns help her achieve this?

  • By ensuring Gemma’s entire product range is shown each day.
  • By showing her ads across multiple audiences and networks.
  • By trying to show her ads as often as possible for any given search.
  • By automatically showing her ads in every eligible country.

The correct answer is:

  • By showing her ads across multiple audiences and networks.

Smart Shopping campaigns combines Standard Shopping campaigns and Display Remarketing campaigns to automatically promote Gemma’s handbag business across networks and wide audience. It will show her ads across multiple audiences and networks

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