Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

  • By showing ads more frequently than other campaign types.
  • By displaying current stock level before the ad is opened.
  • By appearing in more page positions than other ads.
  • By providing product data and details before the ad is opened.

The correct answer is:

  • By providing product data and details before the ad is opened.

Shopping ads, which include rich imagery, price, and in-stock status, are served on Google and around the web where current and potential customers can discover Courtney’s brand. By giving consumers a strong sense of the products Courtney is selling before they click the ad, they’re more likely to take action.

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