Chris is the marketing director for Keys & Strings, a company that makescustom pianos. Keys & Strings sells pianos through their website. Chrisdecides to use a Showcase Shopping ad to advertise his brand of pianos.Who’s Chris trying to reach with his Showcase Shopping ad?

  • Potential customers who’ve already searched for other, similar pianos.
  • Potential customers who are ready to buy a piano.
  • Potential customers who are early in their online search.
  • Potential customers who’ve already bought pianos from his site.

The correct answer is:

  • Potential customers who are early in their online search.

Showcase Shopping ads allow Chirs to engage customers early in their purchase journey, when they’re discovering what to buy and where to buy it.Chris trying to reach potential customers who are early in their online search of custom pianos with his Showcase Shopping ad.

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