Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base. Why is a Showcase Shopping ad the right choice for Chris?

  • It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.
  • It directs potential customers to a brick-and-mortar store near them.
  • It includes only the lowest-priced product for the search term, which drives new clicks.
  • It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

The correct answer is:

  • It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

Showcase Shopping ad is the right choice for Chris,the marketing director for Keys & Strings.Showcase Shopping ads allow Chris, to engage customers early in their purchase journey. Chris can reach these potential customers, and introduce them to hid brand Keys & Strings and products i.e. custom pianos while they’re still trying to make a decision about what to buy and where to buy it.

Leave a comment

Your email address will not be published. Required fields are marked *