A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

  • Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.
  • Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.
  • Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.
  • Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoesstore while studying abroad.

The correcct answer is:

  • Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.

Only that person would get benefits from Local Inventory ad, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening. Because Local Inventory ads are meant to drive potential customers who are near the store and searching on Google.

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