You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

  • Removing an extension from the ad.
  • Increasing the bid amount of the ad.
  • Determining the location of users.
  • Improving the navigability of the landing page.

The correct answer is: Improving the navigability of the landing page.

The most beneficial aspect to improve the navigation of the landing page of an ad’s perceived quality during an ad auction.

If You’d like to improve an ad’s perceived quality during an ad auction, Improving the navigability of the landing page will be most beneficial for you to work on.

If you make significant changes to improve your landing page experience, you may see higher ad quality (and higher Ad Rank) over time

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