You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?

  • Highlighting product uniqueness.
  • Improving the navigation of the landing page.
  • Adding more negative keywords.
  • Focusing on connecting to a wider audience.

The Correct Answer is:

  • Adding more negative keywords.

The Ad relevance of a particular set of keywords can be improved by adding more negative keywords. So it will start getting more exposure.

If you want to improve the relevance of an ad with a particular set of keywords. “Adding More negative keywords can improve the relevance of an ad with a particular set of keywords. Even if the goal is to increase the ad rank of the ad so it gets more exposure. Negative keywords are added to improve the ad relevance too.

Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

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