You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?

  • Tweaking the speed of your website.
  • Decreasing the bid for the ad.
  • Cloning the ad multiple times.
  • Adding more specifics to the ad.

The correct answer is: Adding more specifics to the ad.

The quality score of a Google Search ad will be improve by increase the number of clicks to add more specifics to the ad.

You’ll want to make sure that your keywords are relevant to your product or service. That way, customers are more likely to click your ad as they search for specific terms, which can help improve your clickthrough rate (CTR) and Quality Score. Think about it: if you run a floor waxing business, you probably don’t want your ad showing to people searching for hair waxing salons.

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