Why do search ad extensions matter?

  • The cost-per-click on ad extensions is lower than on a search ad headline
  • They guarantee higher engagement for advertisers
  • They increase ad quality and drive lower conversion costs
  • They increase engagement and influence ad quality

The correct answer is: They increase engagement and influence ad quality

Search ad extensions matter because they increase engagement and influence ad quality. With search ad extensions, you can drive direct action when users interact with your ads. This is also true with ads: Using the right ad extensions improves user experiences and increases engagement.

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