Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses

  • Someone searching for the term shirt
  • Someone searching for the term shirt brown
  • Someone searching for the term I want to buy a black shirt
  • Someone searching for the term black button shirt

The correct answers are: Someone searching for the term I want to buy a black shirt and Someone searching for the term black button shirt

If the keyword +Black +Shirt is set to campaign with a modifier, it will be shown to the people who are searching for the term I want to buy a black shirt and black button shirt.

Adding a + sign in front of a keyword turns it into a broad match modifier. This prompts your ads to appear only if the keyword or its close variations are in any part of the search terms. This is different from broad match, which allows for any variation of the keyword to appear in the search term. Broad match modifiers only allow for close variations.

Leave a comment

Your email address will not be published. Required fields are marked *