Which of the following goals can you achieve for your marketing campaign by using automatedbidding?

  • Control the cost of each click.
  • Target specific devices exclusively.
  • Choose what time of day your ads will appear.
  • Reach the right user with the right message at the right time.

The correct answer is: Reach the right user with the right message at the right time.

The goal of any marketing campaign is to reach the right user with the right message at the right time. As consumers span across multiple devices, the customer journey has become more complex and so has setting bids based on each user’s context. Campaigns can help you reach the right people in the right moments, so you can achieve your business goals.

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