Which of the following factors wouldn’t change an account’s optimization score?

  • Changes in auction dynamics
  • Changes in tracked conversions
  • Shifts in spend mix
  • Renaming campaigns

The correct answer is: Renaming campaigns

Renaming campaigns wouldn’t change an account’s optimization score

Scores may even decrease if Google’s algorithm identifies new headroom in your account, such as changes in auction dynamics, an update to tracked conversions, and shifts in spend between campaigns. But Renaming the campaign wouldn’t change an account’s optimization score.

Leave a comment

Your email address will not be published. Required fields are marked *