Which is required for an ad to be served to a user?

  • The keywords must be relevant to the search term.
  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.
  • The search terms must be unique to a company.

The correct answer is :

  • The keywords must be relevant to the search term.

In a Google search ads, it must be necessary to serve the keywords with relevance to the search term to a user.

After ranking all the ads, the search engine decides which one to show, based on the advertiser bid and relevance to the search results. If an ad isn’t deemed relevant, it won’t show.

Which is required for an ad to be served to a user?
The keywords must be relevant to the search term

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