When should you use Remarketing Lists for Search Ads?

  • To reach out to new customers that share the behaviors and characteristics of your remarketing audience segments
  • To identify loyal customers and expand the reach to those that resemble your customers
  • To reach people, based on advanced demographic criteria
  • To reach people who have already engaged with your website in the past

The correct answer is :

  • To reach people who have already engaged with your website in the past

Remarketing Lists should be used for Search Ads to reach people who have already engaged with your website in the past.

Some people searching for your keywords may have already interacted with your site in the past. For example:

  • They may have visited your homepage.
  • They may be entirely new to your site, and have not yet discovered your incredible business
  • They may have added items to a shopping basket on your site, but then abandoned it.

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