When running Remarketing Lists for Search Ads campaigns, some audience lists have a higher potential to convert leads than others. Following is the order the audience lists from highest to lowest potential.
Arrangement of Lists for Search Ads campaigns:
- Reached the checkout page but did not complete the purchase.
- Added an item to the shopping basket but then abandoned it.
- Visited the website in the past 7 days but did not convert.
- Visited the website in the past 28 days but did not convert.