What are the three main factors that determine ad quality?

  • Expected clickthrough rate, ad formats, and ad relevance
  • Expected clickthrough rate, max CPC bid, and landing page experience
  • Max CPC bid, landing page experience, and ad relevance
  • Expected clickthrough rate, landing page experience, and ad relevance

The correct answer is: Expected clickthrough rate, landing page experience, and ad relevance

The three main factors that determine ad quality

  1. Expected clickthrough rate: This is the prediction of how often an ad will be clicked on when it’s shown.
  2. Landing page experience: Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page yields a higher score.
  3. Ad relevance: Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown

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