Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

  • Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
  • Bob’s ad will show on searches for television features similar to UltraView1000.
  • Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
  • Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Correct answer is: Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Bob’s electronics company is launching the sale of new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. Phrase match will benefit Bob’s campaign by showing his ad on searches for UltraView1000 and additional words before and after.

This is different from broad match modifier as there cannot be any extra words between the user’s search terms, but similar since extra words can appear before or after the phrase match.

Placing quotation marks around the keywords turns them into phrase match. This prompts your ads to appear only if the keywords within the quotation marks or close variations of them match a user’s search term.

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