Tara is using Search Audiences to reach her most valuable customers. Which direct benefit might she obtain by using Search Audience?

  • Delivering a customized message to the right user at the correct bid
  • Learning granular insights regarding her search network performance
  • Getting suggestions on the best automated bid strategies for her campaigns
  • Receiving automatically-generated keyword and ad content suggestions

The correct answer is :

  • Delivering a customized message to the right user at the correct bid

Tara might obtain the benefit of Delivering a customized message to the right user at the correct bid by using Search Audience.

Audience solutions can enhance your Search strategy by creative customization and variable bidding. If you bid higher for certain audiences, you’ll potentially have your ad shown at a better position when people search for you.

You can build ad groups catering to specific audience lists and create bespoke text ads for those groups of people.

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