Singh’s marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?

  • The higher expected click-through rate will lead to a higher Ad Rank.
  • The advertiser will receive more bids in the auction.
  • The ad will lead to a higher cost-per-click for the advertiser.
  • The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%.

The correct answer is :

  • The higher expected click-through rate will lead to a higher Ad Rank.

Singh will receive the higher expected click-through rate which will lead to a higher Ad Rank on the Google Ads auction.

This will make Singh’s marketing company ad likely have on the Google Ad auction.

Expected clickthrough rate (eCTR) predicts whether your keyword is likely to lead to an ad click. However, you should be actively working on improving your clickthrough rate (CTR) which is often how users who see your ad actually end up clicking on it.

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