Sarah’s Autos sells multiple automobile brands, showcasing used, pre-owned, and new vehicles. The company’s advertising manager decides to configure a broad matching type for the keyword “automobile,” in order to reach a broader group of potential visitors. Which two user searches may generate the advertising manager’s ad? (Choose two.) Select All Correct Responses

  • Road
  • Bicycle
  • Car
  • Automobile
  • Travel

The correct answers are :

  • Car
  • Automobile

Sarah must took car & automobile as a Keyword in order to reach a broader group of potential visitors on the ad.

Car and Automobile two user searches may generate the advertising manager’s ad.

Broad match modifiers allow you to indicate if there are certain concepts related to your keywords that must be present in the searches you reach.

Broad match is a good fit if you want to spend less time building exhaustive keyword lists. Your keywords will match to a wider variation of search terms, and you’ll reach people not necessarily searching for your specific brand or business. It’s like casting a wide net to reach searches related to your keywords.

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