Rina notices that her ad’s average cost per click (CPC) is significantly higher than the industry benchmark. But she’s not seeing improvements in her ad’s position. What can she do to potentially get a higher ad position?

  • Decrease the number of ad groups.
  • Match the bid to an industry benchmark.
  • Increase the number of ad groups.
  • Improve the ad’s quality score.

The correct answer is :

  • Improve the ad’s quality score.

Rina should improve the ad’s quality score to improve the ad position as well as reaches the higher ad position.

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions. Quality score is composed of expected clickthrough rate, ad relevance, and landing page experience.

The three components of Quality Score:

1. Expected clickthrough rate (eCTR)

2. Ad relevance

3. Landing Page Experience

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