Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. Which statement describes Quality Score?

  • It’s a metric that scores the quality of traffic that clicks on your ads
  • It’s feedback left by users who’ve clicked on your ad and browsed your website.
  • It’s a final score that’s based on every element of the structure of your account
  • It’s an estimate of the quality of your ads, keywords, and landing pages.

The correct answer is: It’s an estimate of the quality of your ads, keywords, and landing pages.

Rina has heard the term Quality Score mentioned before and is interested to learn what it actually is. After studying Google’s study material, she now knows about it. She got to know that Quality Score is an aggregated estimate of our assessment of the quality of her ad. Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher-quality ads can lead to lower prices and better ad positions.

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