Michael built a high-quality ad with an excellent keyword list. He’s disappointed the ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

  • Users may be misspelling his keywords.
  • He hasn’t supplied a link for the ad.
  • He has too much information listed in his ad extensions.
  • His bid for the ad is too low.

The Correct Answer is:

  • His bid for the ad is too low.

The likely reason for Michael’s ad not being frequently displayed is because His bid for the ad is too low .

Even after building high-quality ad with an excellent keyword list. You’re disappointed the ad isn’t being shown as much as you’d like. The reason is “Bid for the ad is too low.” With lower bids, your campaign is likely to receive fewer clicks and conversions. I remember a question where Michael built a high-quality ad with an excellent keyword list but still his ads were not being displayed frequently.

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