Match the following objectives with the correct description.

  • Marketing Objectives – Marketing goals that support the business objectives such as building awareness
  • Campaign Metrics – These are the individual metrics you use to measure the success of your media objectives
  • Business Objective – A broad top-level goal of your company. This goal typically focuses on increasing revenue, profit margin, or volume (for example, units sold)
  • Media Objectives – The goals for each medium through which your marketing objectives are completed. For example, the goal of your YouTube campaign

Objectives with the correct description

Business objective: A broad, top-level goal for your company. This goal typically focuses on increasing revenue, profit margin, or volume (for example, units sold). Often, larger companies will create a subgoal for each of their lines of business.

Marketing objectives: These support the business objective. Some smaller companies may not have the scale to warrant this level of specificity.

Media objectives: This refers to the goals for each channel that are necessary for meeting your marketing objectives (for example, the goal of your YouTube campaign).

Campaign metrics: These are the individual metrics you use to measure the success of your media objectives.

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