Match each autobidding strategy to the right campaign goal.

The auto-bidding strategies with respective campaign goal.

  • Conversions – Target CPA
  • Revenue – Target ROAS
  • Visibility – Target impression share
  • Traffic – Maximize clicks
Auto Bidding StrategiesCampaign Goals
Target CPATo focus on conversions – Have more conversions
Target ROASTo increase revenue – Focus on selling
Target Impression Shareto focus on visibility of Ads – Drive awareness
Maximize ClickTo drive maximum traffic on the website

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