Mary has been familiarizing herself with the different ad components of a text ad. Match the following text ad component descriptions with the components they describe.

  1. Takes users to a specific page of a website – Final URL
  2. Users often will often notice this first – Headline
  3. Gives users an idea of where they’ll go if they click the ad – Display URL
  4. Allows advertisers to provide details about their product or service – Description

Now, as Mary has been familiarised herself with the components of a text ad, she can now write effective ad copy. Headline is the first component of any ad following with Description, display url and final url. Final url is also called as landing page URL.

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