Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

  • Target impression share
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Maximize clicks

The correct answer is :

  • Maximize clicks

Marta must use the maximum clicks Bidding strategy in order to drive the maximum number of customer on her website.

Martha should choose “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:

1. Budget-constrained campaigns focused on driving clicks

2. Drive more click volume

3. Maximize traffic when extra budget is received

4. Upper funnel keywords that have high assist value in conversion

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