- A phone number where customers can contact him
- The physical address of his store
- Messaging that includes “Click Here!”
- At least one of his keywords
The correct answer is: At least one of his keywords
Mario owns a store that sells skateboard equipment. Mario understands that people are most likely to notice his headline text in a text ad. Mario should include at least one of your keywords in her headline. Keywords in the ad text show your ad’s relevance to what people want.