Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?

  • Different campaign types have different minimum and maximum budget requirements.
  • Certain campaign types will only serve ads during particular times of the day and week.
  • Google Ads will automatically create ad messaging based on the campaign type she chooses
  • The campaign type chosen will determine where her ads appear and the format of those ads.

The correct answer is: The campaign type chosen will determine where her ads appear and the format of those ads.

Lola is in the process of selecting a campaign type to suit her business objectives. It important that she consider business objectives before choosing her campaign type. Advertising with Google Ads starts with creating a campaign based on your business objectives. Each campaign type determines where your ads appear and the format in which those ads are displayed. If your business has specific objectives based on a niche industry or customer base, Google Ads can help you meet those goals through specialized campaign types.

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