Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand.How does the negative keyword help Jimmy’s advertising campaign?

  • Common misspellings and synonyms of his keywords will still allow his ads to be shown.
  • His ads won’t be shown to users searching for the uncarried brand.
  • Jimmy’s ads will appear at a lower rate when users search for the television brand.
  • Ads for Jimmy’s business will be shown to the widest possible audience.

The correct answer is :

  • His ads won’t be shown to users searching for the uncarried brand.

The negative keyword help Jimmy’s advertising campaign by not showing his ads to the users searching for the uncarried brand.

If you notice you’re getting traffic from searches for a brand you don’t carry, just sets up a negative keyword for that brand. Your ads won’t be shown to users searching for the uncarried brand.

Negative keywords won’t match to close variants or other expansions. Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers.

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