Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.) Select All Correct Responses

  • Conversion rate
  • Ad dimensions
  • Bid amount
  • Ad relevance
  • Ad landing page experience

The correct answers are: Ad landing page experience and Ad relevance

The two other main factors are Ad relevance and Ad landing page experience where Jerry should focus on to improve the quality score of his ads. Because Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown. And Users want ad landing pages that help them find what they’re looking for. A highly relevant landing page yields a higher score. Ad relevance is a measure of how well an ad matches what the user is searching for, and helps to make sure that only useful ads are shown.

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