Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?

  • Best all-inclusive vacation
  • All-inclusive family Paris vacation
  • All-inclusive vacation match
  • All-inclusive Paris holiday

The correct answer is: All-inclusive Paris holiday

Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacation to Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. “All-inclusive Paris holiday” search terms might match with Jennifer’s ad

The search terms might match with Jennifer’s ad by all-inclusive paris holiday to limit the number of people who see her Google Search Ad.

Since she wants to match with people looking for “all-inclusive vacation Paris” and nothing else. She would use [all-inclusive vacation Paris] in exact match.

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