Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

  • Target impression share
  • Target return on ad spend (tROAS)
  • Maximize conversions
  • Maximize clicks

The correct answer is :

  • Maximize clicks

The automated bidding strategy Jasmine should use are the maximum clicks in marketing for a chain of clothing stores on her campaign.

Google Ads will serve dynamic ad extensions when the system believes this will have a positive impact on performance. Very similar to advertiser-provided ad extensions, automated ad extensions give consumers relevant information up front, which can often translate into more qualified leads.

The content for automated extensions is carefully generated by machine learning and support by a dedicated team within Google.

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