If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

  • Customer Match allows you to reach people who have been to your website
  • Customer Match allows you to reach people who haven’t been to your website yet
  • It wouldn’t be a good fit. You have to tag your website to use Customer Match
  • Customer Match relies on your own data instead of a remarketing tag

The correct answer is: Customer Match relies on your own data instead of a remarketing tag

If an advertiser doesn’t want to add remarketing tags to a website, customer match will be a good fit for them because it relies on your own data instead of a remarketing tag.

Customer Match allows you to upload your own data into Google Ads and reach custom segments across devices. Find your loyal customers, exclude your current customers, and expand to reach those that resemble your customers.

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