How does Google Ads generate responsive search ads?

  • Google Ads creates them based on existing ad copy, landing pages, and extensions
  • Google Ads creates them based on existing high performing ad copy
  • Google Ads mixes and matches headlines and URLs that have been provided
  • Google Ads mixes and matches headlines and description lines that have been provided

The correct answer is: Google Ads mixes and matches headlines and description lines that have been provided

Google Ads mixes and matches headlines and description lines that have been provided. This is how Google Ads generate responsive search ads.

About Responsive Search Ads and how Google generates it

Responsive search ads let you create ads that adapt to show more relevant messages to your customers. All you need to do is supply the headlines, descriptions and URLs for your ads. The more headlines and descriptions you enter, the more Google Ads can test and serve ad variations that match users’ search terms — which can improve your ad performance. 

After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Over time, we’ll test the most promising ad combinations, and learn which ones are the most relevant for your customers.

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