Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

  • More ads in an ad group increases the chances of showing more than one ad per auction.
  • More ads in an ad group means more options for success in an auction.
  • More ads in an ad group means they receive a higher-quality score.
  • More ads in an ad group means lower bounce rates for landing pages.

The correct answer is :

  • More ads in an ad group means more options for success in an auction.

Google will displayed more ads on Francine advertising in an ad group which means more options for success in an auction.

Google recommend having three to five ads per ad group  because The more ads present in an ad group, the more options you’ll have for success in an auction.

When you rotate your ads to optimize for clicks or conversions, ad groups with three or more high-quality ads may receive up to 15% more clicks or conversions, compared to ad groups with one or two ads.

That’s because Google selects the best ad for every auction, ensuring the right message gets in front of the right customer. When combined with three or more ad extensions, this best practice can result in even better performance.

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